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Vids › The Weirdness, Part 5

MGMT – Little Dark Age

2017 · Directed by David MacNutt & Nathaniel Axel

2.6M Likes

Best comments

1.“It's like watching a bunch of art students celebrate Halloween on mass amounts of LSD.”

More comments
  1. 2.“He looked so offended when she bit into that apple.”
  2. 3.“So cool to see Edward Scissorhands finally drop his debut single. Always knew he could pull it off.”

The story

MGMT showed up for their fourth album dressed for a funeral. Little Dark Age was the title track and first single, and the video, directed by David MacNutt and Nathaniel Axel, went full gothic. MacNutt was family by then: he'd acted in the band's old videos for Time to Pretend and Electric Feel.

It plays like a string of scenes from a haunted mansion. Fencers spar in a misty garden. A magician works his card tricks. Ben Goldwasser scribbles away with a quill pen. Fruit gets chopped, a couple kisses under a dusty sheet, and a masked Death figure blows out plumes of vape smoke. Andrew VanWyngarden wears his eyeliner like Robert Smith left it to him in a will. New Zealand musician Connan Mockasin, former Playmate Hiromi Oshima and magician Kid Ace fill out the cast. Spin called it Dada-esque.

The song did fine in 2017. Then TikTok found it in late 2020, hundreds of thousands of people used it, and it has since gone double platinum in the US. A gloomy synth-pop single became the soundtrack to a million edits of anime, superheroes and Renaissance paintings. The dark age turned out to be pretty popular.

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